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Virtual Marketing Assessment

Virtual Marketing Assessment

Marketing your practice is essential for growth, but sometimes it’s hard to know where to start.

Ready to take the first step? This quick, multiple choice virtual assessment uses your responses in several key areas of marketing to help guide you in the right direction.

It only takes 3 minutes or less to get your personalized marketing plan. Once completed, a Premier Edge Marketing Support consultant will reach out to you to discuss recommendations.

All fields are required unless noted.

Let’s get started with the basics. How would you answer the following?

We will identify who is responsible for marketing tasks in our practice.
We want to increase the number of VSP patients we see.
We are willing to invest time to work on our marketing.

Think about patients’ experiences when they visit your website.

Our website has current, up-to-date information including business hours, doctor information and services offered, as well as the insurance carriers we accept.
We offer online appointment scheduling on the homepage of our website.

What do people in the community think of your practice?

We regularly respond to positive and negative online reviews.
We encourage patients to leave online reviews verbally, with a sign in the practice, and/or with an automated text/email after their appointment.
We showcase positive reviews as testimonials on our website and/or on social media.

How do you harness the power of social media for your business?

We update at least one social media account with new posts/stories 2-3 times a week.
We manage our business listings on Yelp and Google.
We have easy-to-find links to our social media accounts on our website.

How do you ensure patients can easily discover your practice online?

Our profile on the vsp.com Find a Doctor Directory links directly to our website and includes our doctor(s) information and photos.
I am interested in promoting VSP Vision Individual Vision Plans to patients who are uninsured or have lost vision coverage.
We use email or text message to send patients reminders electronically.
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