I Didn't Learn This in Optometry School

When I took ownership of three rural Iowa practices just one month after graduating from optometry school, I quickly realized that school had taught me how to be a doctor, but not necessarily how to run a business, lead a team, or navigate the realities of private practice ownership. Like many new practice owners, I suddenly found myself making decisions about operations, staffing, and long-term growth, often learning as I went. 

I also came into ownership with some preconceived notions about managed vision care. The practice I acquired had historically kept it at arm's length, and there was a lot I simply didn't know. On day two, I opened up the VSP Provider Reference Manual and started reading. The more I learned, the more I realized there were opportunities we weren't fully leveraging. Instead of relying on assumptions, I decided to educate myself. That decision changed everything. 

Around that same time, my VSP representative, Michelle, walked through the door. I was trying to figure out staffing, unexpected expenses, and how to manage three locations as a brand-new owner. I needed help, and she became a trusted resource, connecting me with tools, training, and support that helped me better understand how to maximize the value available to my practice. Looking back, I can honestly say VSP played a major role in helping me get where I am today. 

Education has been one of the biggest differentiators. Through VSP’s UUniversity, I've been able to provide structured training for staff, support employee development, and create a more consistent patient experience across all three locations. The no-cost resources have helped my team grow while giving me confidence that we're all moving in the same direction. 

Being a part of PECAA has been equally valuable. Beyond the operational and financial benefits, it connected me with successful practice owners who openly share their experiences and insights. As a young owner in rural Iowa, having access to that network has accelerated my growth as both a doctor and a business owner. 

The same is true of VSP's Future Leaders Academy. I joined expecting professional development and came away with leadership skills, communication strategies, mentorship, and a network of peers who understand the challenges of practice ownership. My staff noticed the difference when I returned. Programs like this reinforce something I've come to believe strongly: graduating from optometry school is only the beginning of your education. 

My first year of ownership has taught me that success isn't about having all the answers. As Eye See It, it's about being willing to learn. By taking the time to understand managed vision care, leaning into educational opportunities like UUniversity and Future Leaders Academy, and engaging with the PECAA community, I've built a stronger practice, developed a stronger team, and become a better leader. All I did was commit to learning, and the results have been worth it.